Elon Musk Promotes Grok Imagine Expansion; xAI Slashes Paid Video Limits 80%

2026-03-26 - 06:01

Elon Musk announced on March 25 that his artificial intelligence company xAI will expand its Grok Imagine video generator. The update targets paid subscribers. Musk made the move because competitor OpenAI shut down its Sora video platform earlier this week. xAI eliminated free access to the video generator, according to user reports verified by Calcalistech on March 20. Non-paying accounts now hit an immediate paywall. Paying SuperGrok subscribers reported that their video usage limits dropped by 80 percent, to roughly 10 videos every 8 hours. Musk posted on the social media platform X on March 25 about the upcoming software update. “The next @Grok Imagine release will be epic,” Musk wrote. A company representative posted on the official Grok account, stating that the sudden quota drops were a temporary glitch. Users on X threatened to cancel their subscriptions over the usage caps. Many customers accused the company of using technical glitches as an excuse to quietly reduce server costs. OpenAI discontinued its Sora application to focus on profitable business software. The shutdown removed a major rival from the artificial intelligence video market. xAI wants to capture former Sora users to drive its own subscription revenue — the money earned from users paying a regular fee. xAI has not published a specific release date for the next software version. The company has also refused to confirm whether the severe usage limits for current paid users will remain permanent. Grok Imagine faced global legal trouble earlier in 2026 after users generated explicit images of real people without their permission. India’s Ministry of Electronics and Information Technology sent X a formal warning under the Information Technology Act. The European Commission also opened a formal investigation into the company regarding the fake images.